Nat Hunter  always felt pigeon-holed, like she could only bring a small sliver of herself to work and so she co-founded her own design company, Airside in 1999. We talk about their approach: what happens if you make work somewhere where people can really show up and be themselves? We also chat about their mantra of never do something just for the money and about the eventual winding up of the company. Nat decided life was short and only wants to do stuff that has a positive impact on the planet. And as 80% of the ecological impact for products is determined in the design phase Nat talks about various approaches designers can take to have a more holistic approach. We talk about sustainability, circular economy, regenerative design, net zero, co-designing with insects and more. And we delve into how we would decide what to buy if we could only buy three items of clothing a year? 

Nat Hunter, a Director of Other Today, is a designer, educator and coach, currently exploring how regenerative culture and organisational behaviour can positively impact people, society and the planet. A systems thinker and agitator for change, she brings her experience in business, design and coaching together in order to create and support change. She co-founded the multi-award winning Airside, one of the UK’s first digital design studios. In 2021 Nat co-created the influential Design Council report Beyond Net Zero and is currently a Design For Planet Fellow at the Design Council.