Alison Jones and I talk about writing as a way to think. Thinking might seem like a luxury that many of us don't have time to do but Alison makes a case for lightweight, affordable and accessible writing as a thinking tool - all you need is six minutes and a big scruffy A4 pad. Alison shares some techniques such as free-writing and mind-mapping and we chat about the hand-brain connection, the power of visual, storytelling, reading and using writing for communication. We also cover reflective practice, self-coaching metaphors and creativity. 

Alison Jones is founder of Practical Inspiration Publishing, a pioneering publishing partner for businesses, and host of The Extraordinary Business Book Club, a podcast and community for writers and readers of extraordinary business books. A veteran of the publishing industry, she worked for 25 years with leading companies such as Oxford University Press and Macmillan. She regularly speaks and blogs on the publishing industry, is on the board of the Independent Publishers Guild and Head Judge of the Business Book Awards. She has written and edited several books, most recently This Book Means Business (2018).