Sarah Whale founder of Profit Impact, and voice of reason, talks about sustainability in plain English.  She shines a light on 5 Pillars for an organisation:  Finance & Governance, Communities, Environment, Employees and Customers.  She talks about 'Sarah's Sustainability Snapshot' and why her mantra is 'Simplify, Measure & Strengthen'.  We also discuss B Corp and UN Sustainable Development Goals (SDGs).  

Sarah Whale is an experienced finance leader within SME businesses. Her path has not followed a traditional finance career and she has a broad range of experiences across sectors and sizes. She has supported both thriving and struggling businesses but a common thread has been decision making based on short-term financial objectives.  She established Profit Impact with a clear mission - to support SMEs to strengthen their business' financial position through sustainability.